Kathy Maister's Start Cooking

Wonderful review

posted in Applause by Kathy Maister

In the Boston Globe there’s a review of startcooking.com. I’ll let it speak for itself!

Online Finds

By Bobby Hankinson
FOOD

iCooking
startcooking.com

All too often the day ends with a frozen dinner or a visit from the delivery man. It’s not that we don’t want to cook, it’s just that we’re not always sure exactly how.

Enter Startcooking.com — the best thing to happen to clueless cooks since the Hot Pocket.

Hosted by Kathy Maister, a Boston-based former home-ec teacher, the site offers up scrumptious recipes with stop-animation videos as well as tips and basic techniques in blog format. Maister is cooking in real time from her Back Bay kitchen, so viewers can see the equipment, materials and finished product. The videos are expertly edited, and at about two or three minutes each, they don’t wear out the attention span.

Maister’s easy-to-follow presentation of her tasty treats, which lean toward comfort food, is simple without being patronizing and friendly without going all Rachel Ray. There are a lot of cooking guides out there, but this is geared specifically to an audience who may have chosen to spend their time learning a second language or computer programming instead of how to crack an egg.

Since launching in December, the site has quickly become a hot destination on the eb. Startcooking.com was featured on iTunes’ “New and Notable” food podcasts, and Nokia has contacted the site to make it available on N series phones — that way the show can assist aspiring chefs right in the kitchen or grocery store. It’s also been nominated for a 2007 weblog Award.

“I’ve never had so much fulfillment in my life as I’ve had doing this,” Maister said.

After checking out the site, we may have found a way to give ourselves some fulfillment without pestering the delivery man.

Thanks, Bobby!

If you are new to startcooking, or are a regular visitor here, please consider subscribing for free.

3 Comments

Jim said:

Excellent review! Your site has come a long way in the first three months. Congratulations, Kathy!

Justin said:

Congratulations. It’s really exciting seeing startcooking actually help people start cooking!

Kathy Maister said:

Thanks! This was my first “real world” review and I couldn’t be happier!

Cheers!