In the Boston Globe there’s a review of
startcooking.com. I’ll let it speak for itself!
Online Finds
By Bobby Hankinson
FOOD
iCooking
startcooking.com
All too often the day ends with a
frozen dinner or a visit from the delivery man. It’s not that we
don’t want to cook, it’s just that we’re not always sure
exactly how.
Enter Startcooking.com — the
best thing to happen to clueless cooks since the Hot Pocket.
Hosted by Kathy Maister, a Boston-based
former home-ec teacher, the site offers up scrumptious recipes with
stop-animation videos as well as tips and basic techniques in blog
format. Maister is cooking in real time from her Back Bay kitchen, so
viewers can see the equipment, materials and finished product. The
videos are expertly edited, and at about two or three minutes each,
they don’t wear out the attention span.
Maister’s easy-to-follow presentation
of her tasty treats, which lean toward comfort food, is simple
without being patronizing and friendly without going all Rachel Ray.
There are a lot of cooking guides out there, but this is geared
specifically to an audience who may have chosen to spend their time
learning a second language or computer programming instead of how to
crack an egg.
Since launching in December, the site
has quickly become a hot destination on the eb. Startcooking.com was
featured on iTunes’ “New and Notable” food podcasts, and Nokia
has contacted the site to make it available on N series phones —
that way the show can assist aspiring chefs right in the kitchen or
grocery store. It’s also been nominated for a 2007 weblog Award.
“I’ve never had so much fulfillment
in my life as I’ve had doing this,” Maister said.
After checking out the site, we may
have found a way to give ourselves some fulfillment without pestering
the delivery man.

Thanks, Bobby!
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Jim
Excellent review! Your site has come a long way in the first three months. Congratulations, Kathy!